Foot Locker and Nairone Defives, from Champs-Élysées to the whole European store.

Foot Locker has teamed up with French artist Nairone Defives to create a striking new visual identity for its brand, focusing first on its flagship store in Paris and expanding the collaboration across Europe. This partnership marks an exciting fusion of urban street culture and contemporary art, as Nairone's bold, graphic style brings a fresh, dynamic look to Foot Locker’s retail spaces.

As part of this collaboration, Nairone hand-painted murals in two of Foot Locker's prominent stores, one of which is located on the world-renowned Champs-Élysées and Chatelet in Paris. These murals feature intricate designs that reflect both the energy of the city and the urban, athletic vibe of the Foot Locker brand. His distinctive style, known for his detailed linework and expressive elements, now also appear in stores across Europe, transforming the retail environment into a space that blends fashion, art, and culture.

In addition to the murals, Nairone designed two exclusive patterns that have been rolled out to Foot Locker locations throughout Europe. These designs are used to create a cohesive, branded aesthetic that extends beyond just a single location, ensuring a consistent yet artistically rich experience for customers wherever they shop.

The coins serve as both a symbol of the collaboration and a collectible item for Foot Locker’s customers, further enhancing the store’s distinct identity in Paris.

A particularly special element of this collaboration is the creation of a limited-edition set of collective coins, specifically designed for the Paris Champs-Élysées store. These coins embody the essence of the partnership, combining Nairone’s artistic vision with Foot Locker’s dedication to offering unique, culturally relevant experiences.