LE MANS 24 x NAIRONE DEFIVES : A 24h live performance & an Grand Prix de l’Art.
In 2019, an unprecedented fusion of motorsport and contemporary art took place through a bold collaboration between Ligier Supercar Automotive, the renowned race car manufacturer, and artist Nairone Defives. Facilitated by the creative agency NOVMBR, this initiative left a mark on the 24 Hours of Le Mans, where Nairone created a unique design for a Ligier car in real-time over 24 hours during the legendary race. This groundbreaking project, merging artistic and sporting performance, also earned Nairone the Grand Prix of Art at the 2020 Festival Automobile International.
In 2019, an unprecedented fusion of motorsport and contemporary art took place through a bold collaboration between Ligier, the renowned race car manufacturer, and artist Nairone Defives. Facilitated by the creative agency NOVMBR, this initiative left a mark on the 24 Hours of Le Mans, where Nairone created a unique design for a Ligier car in real-time over 24 hours during the legendary race. This groundbreaking project, merging artistic and sporting performance, also earned Nairone the Grand Prix of Art at the 2020 Festival Automobile International.
Nairone was invited to paint a Ligier JS P3 live during the iconic 24 Hours of Le Mans 2019. Over the course of 24 hours, while the drivers battled on the track, Nairone transformed the car’s body into a visual masterpiece. This intense artistic challenge showcased Nairone’s ability to capture the essence of the race and express it through a vibrant design of bold lines and striking colors.
The final result, revealed at the end of the race, was a car adorned with dynamic patterns that symbolized both the speed and emotion of the competition.
This exceptional collaboration not only captivated motorsport enthusiasts but also made waves in the world of design and art. At the 2020 Festival Automobile International, Nairone Defives was awarded the prestigious Grand Prix of Art for his work, created in real-time during the 24 Hours of Le Mans. The jury was impressed by the artist’s ability to capture the energy of the race and translate it into his graphic work.
The Ligier x Nairone Defives collaboration, made possible by Novmbr, a perfect example of the agency’s ability to initiate innovative and creative projects. With its multidisciplinary approach, Novmbr orchestrated this encounter between two worlds —art and motorsport— transforming a race car into a medium for artistic expression in real-time during one of the most iconic sporting events.